In the distant past, when I was teaching English to foreigners, a student told me that he didn’t believe in luck. He didn’t believe in evolution either, but that’s beside the point. I’d never heard of The Judgement of Paris wine tasting at the time, but I think it suggests that he was wrong, and that luck plays a huge role in our lives.
I suppose readers of The Wine Merchant know the story: Steven Spurrier organised a face-off in Paris between wines from California and Bordeaux and Burgundy in 1976, and the Americans won. It has been presented as a key moment in the recent history of wine, when the French were knocked off their pedestal.
The role played by luck is very clear if you read a new book on the subject published by Académie du Vin Library, to commemorate the fiftieth anniversary of the event. An American reporter called George Taber from Time magazine was present at the tasting, and it was his article which set the ball rolling. As Spurrier himself notes in an excerpt from his autobiography which is reprinted here, Taber only accepted the invitation to attend ‘with the caveat that if something else cropped up, he wouldn’t be able to make it.’ ‘Had George not been present to witness the tasting and to report the story’, Spurrier continues, ‘our little adventure would probably have sunk without trace.’
The book starts well, with a chapter about Paris in the 1970s. There are splendidly evocative pictures of the city as it was, including one which reminds you just how awful the Centre Pompidou looks. There’s also the odd amusing piece of commentary: ‘Pavement café society was alive and well in 1970s Paris, as was the notoriously aloof attitude of the waiters.’ I haven’t been to Paris in a few years, but that still held true on my last visit, and I speak French.
The account of the lead-up to the tasting and the event itself is very entertaining. I learned a few facts I was unaware of. For one, the competitive element was sprung on the French judges, who were not aware that they would be comparing American and French wines. ‘Fortunately, they accepted’, Spurrier observes. Again, luck. Second, I didn’t know that the line-up of red Bordeaux wines was really stellar: Mouton-Rothschild, Haut-Brion, Montrose and Léoville las Cases. I knew which wines had won, but that was it.
The book struggles to maintain these heights. There’s a chapter featuring tasting notes of the wines sampled at Spurrier’s event, along with descriptions of later vintages of the same wines. It’s the sort of thing which will only appeal to those who’ve tried them. A lot of space is allotted to people within the industry pontificating about the significance of the event. Mostly, it’s boilerplate, with a lot of repetition.
A couple of enjoyable chapters come towards the end. A rather humorous piece written by Raymond Blake concerns the challenges of blind tasting, while another lists ‘Eight Events That Shook The Wine World’. Needless to say, the Judgement of Paris makes the list.
The Judgement of Paris – a controversial term in some quarters, I discovered – occurred half a century ago. I think it’s time the world of wine moved on. As for the book, it’s hard to see what the target market is. It looks great, but it’s eye-wateringly expensive. Perhaps it will be snapped up by those who are lucky enough to consider Ridge’s Monte Bello Cabernet Sauvignon a weekday wine.
Published in The Wine Merchant, May 2026














